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The Whole Orient Cafe - Brand Identity

The Whole Orient is a midrange, Vietnam- inspired cafe brand that offers healthy, low- in-calories food and beverage with calories counting. This cafe franchise will rouse the market with the novel combination of your habitual brewed drink and wholesomeness. TWO is likely to be your next frequent destination for a cup of high quality coffee, appetizing collation and a taste of healthiness.
The idea of the logo is retrieved from the coffee stain, and the Mandarin word “good”, which is usually used in weddings. These popular Asian elements are combined with the name “ The Whole Orient” in a perfect circle, which is also known as a whole.
The Whole Orient Cafe - Brand Identity
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The Whole Orient Cafe - Brand Identity

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